da39a3ee5e6b4b0d3255bfef95601890afd80709300e160347fd80cd113d
Introduction
1.
Getting started with digital analytics
1.1.
Core analysis techniques
1.2.
Conversion and conversion attribution
1.3.
Creating a measurement plan
2.
Understanding and using Google Analytics data
2.1.
Key metrics and dimensions defined
3.
Collecting actionable data with Google Analytics
3.1.
Understanding your account structure
3.2.
Setting up basic filters
3.3.
Setting up goals and e-commerce
3.4.
Collecting campaign data
4.
Navigating Google Analytics reports
4.1.
Audience reports
4.2.
Acquisition reports
4.3.
Adwords reports
4.4.
Behavior reports
4.5.
Custom reports and dashboards
5.
Navigating Conversions reports
5.1.
E-commerce reports
5.2.
Multi-channel funnel reports
5.3.
Attribution reports
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